Saturday, September 24, 2011

Embracing the New - Jay Elliot

"If you asked a group of people, even people who aren't dissatisfied with the product, how to make it better, the odds are that they'll spend most of their time trying to think of things that are wrong with it.  The best you will get is some guidance about how to make incremental improvements. It won't give you ideas for dramatically new products that are the game changers. It' not innovation."

No comments: