Reference the article "It doesn't rate well" on the front page of the Sunday, July 29th The Mountain Press. Motels and other businesses that advertise low rates that mislead the customer call in to question the subject of ethics.
Ethics, adhering to a moral principal, is nothing more than the Golden Rule; "Do for others what you would like them to do for you.” Ethics is a system of moral standards.
When a business misleads its customers can you trust anything that business does? Can you trust the cleanliness? Can you trust the maintenance? Can you trust the security? If they provide food is the food safe to eat? The answer to those questions is you can not trust anything associated with that business.
Once a business shows it will deceive its customers to get their money the business shows it will do anything for the dollar and therefore cannot be trusted.
Is misleading the customer considered honest behavior? It is past the time for the local businesses to stop acting like carnival hucksters.
Businesses that are dedicated to doing the right thing have a written commitment to social responsibility, and act on it consistently are more profitable than those who don't. Embracing ethical behavior will not automatically make the business owners rich and successful but ethics + competence is a winning equation.
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