Rules of the Internet

Hi, Dwight and Howard,   An unsolicited comment…   I'm reading a book on the subject of businesses working with the new rules established by the Internet.  The author is Jeff Jarvis. Jeff runs buzzmachine.com an influential Blog. I will assume you know what Blogs are but if you do not I can tell you.   Jeff writes about purchasing a Dell computer which was a lemon. He got so frustrated trying to work with Dell he gave up bought a different brand then wrote about it on his Blog. He titled it "Dell Sucks." A bit crude but it appears to have become an Internet standard. That reminded me when I was with IBM I found if you want to know what the public thinks about a company do a search (Google, Yahoo, Technorati, Icerocket, Blogpulse, Facebook, YouTube to mention a few) of your company name, abbreviations, followed by the word sucks. ("company name sucks").  If you search for "dell sucks" the search returns 296,000 references.   Michael Dell eventually decided he had to do something. He started writing a Blog and so did others in the Dell upper echelon writing on subjects interesting to their customers. They recognized problems, explained what the company was doing to correct and the customers returned the favor and wrote nice things about Dell when their problem was fixed.   Have you ever considered writing a Blog addressing problems or concerns of your customers or what's on the horizon etc? Have you ever searched using AllState or Mountain National Bank followed by the word "sucks?"     Check out your competition. You might be surprised.   Jeff thinks your worst customer is your best friend; your best customer is your partner.   The end.....     Regards, John Jenkins  865-803-8179  cell Gatlinburg, TN Email: jrjenki@yahoo.com  Website: http://www.greenbriersolutions.com  Blog: http://littlepigeon.blogspot.com/ "I don't know who discovered water, but it probably wasn't a fish." ---Marshal McLuhan